American Golf Corporation is getting icy with it and has joined the phenomenal charitable success that is the ALS Ice Bucket Challenge. Keith Brown served as the representative for AGC after being nominated by Century Golf Partners and Billy Casper Golf. As seen in the video, he handled the chilling effect quite well. In conjunction with completing the ice bucket challenge, AGC will be donating to this worthy cause through our American Golf Foundation.
The Foundation works with municipal, resort and daily fee golf courses across the country to actively support a wide spectrum of worthy local and national non-profit organizations that make a difference in local communities. The Foundation mobilizes a dedicated team of volunteer Ambassadors at host golf courses. Ambassadors donate their time, energy, skills and knowledge to conduct fundraising activities, participate in community outreach programs, educate guests on proper golf course etiquette, rules and safety, and help make the game of golf accessible to people of all ages and backgrounds.
For those of you not familiar with the origins of the ALS Ice Bucket Challenge, some suggest that its inception began earlier this month when friends of a 29-year-old Boston resident with ALS (a neurodegenerative disease that affects nerve cells in the brain and spinal cord) did a group challenge. Nevertheless, its viral appeal has been effective with even golf greats such as Tiger Woods and Rory McIlroy participating in the charitable effort.
According to the Associated Press, since the ALS Association began tracking the campaign’s progress on July 29, it has raised more than $53.3 million from 1.1 million new donors in what is one of the most viral philanthropic social media campaigns in history. To learn more about the ALS Association and the ice bucket challenge, please visit www.alsa.org/fight-als/ice-bucket-challenge.html. Oh yeah, we didn’t forget about those three AGC alumni that have been nominated. Dave Pillsbury, Joe Guerra, and Paul Major you are now on the clock!