On Monday, TaylorMade-adidas Golf sent out a press release stating plans to acquire Adams Golf of Plano, TX. The deal is expected to cost TaylorMade roughly $70 million at $10.80 a share. Adams’ Board of Directors voted unanimously in favor of the transaction which is expected to be finalized in mid-2012.
What exactly this means for the future of Adams Golf is uncertain. Whether TaylorMade will fully absorb the brand or simply fold it into their already impressive list of other companies is unclear. What is clear however is this is a major step for TaylorMade in securing it’s market position as one of the leaders in club manufacturing. Certainly, the move is as much about expanding as it is about killing the competition.