In the current golf climate if you want to sell crazy pants you get John Daly on board, but if you want to unveil a new driver there’s no better player to back it than Jason Day. That’s just what happened at the recent BMW Championship when Day stepped up to the 10th tee and for the first time played with the TaylorMade M1, replacing his R15. Four days later the result was a 4th Tour win in 6 events for Day and a long game that had everybody wondering what was in the bag.
The TaylorMade M1 made its PGA Tour debut at the BMW, held at Conway Farms Golf Club. The club is a culmination of efforts that have resulted in possibly the perfect driver for golfers of all skill levels. The company has integrated a T-shaped tracking system that shifts load from heel to toe and front to back via two slideable Tungsten weights. TaylorMade has also redesigned the face shape, and perhaps most importantly, used a new lightweight carbon crown that weighs just 10 grams. The result is a control and balance that produces long drives that would usually require years in the weight room.
The TaylorMade M1 as a whole weighs just 25 grams with the two tracks allowing for face angle and launch to be efficiently altered depending on where the weights are positioned. The whole makeup of the driver, from being lightweight to featuring the sliding weights is meant to increase swing speeds but at the same time maintain control of angles.
Day seems to be a fan. His opening tournament round playing with the M1 was a blistering 10 under 61 – borderline record pace. Day finished out his BMW win by leading the field in driving distance (312.7) and tee-to-green (+11.80) while nailing 57% of his fairways.
Consumers had their chance to start lengthening their drives with the TaylorMade M1 starting October 8. The price of $499 isn’t too catastrophic, especially if the club supplies the performance that it inevitably should. The M1 comes in four different lofts and with 28 different shaft options available without any upcharge. TaylorMade will also be releasing an M1 Fairway ($299) and M1 Hybrid ($249).
Depending on your climate, the M1 is either a great purchase for year-round golfing or a nice end of the season addition to the bag in anticipation for next spring. It also makes for a great Christmas present – a nice stocking stuffer to go with those John Daly-inspired loud pants.