American Golf is a full-service management firm whose services include operations, agronomy, sales and marketing, internet, online and social media management, merchandising, food and beverage, benefits administration, accounting services, construction and capital investment, and staff training.
The golf industry faces increasing financial pressures from oversupply, rising labor and utility costs, and competition from other activities. At American Golf, we have chosen to face these challenges and utilize our 50+ years of experience to develop innovative ways to both attract people to the game and manage our business. This strategy allows AGC-managed properties to continue to outperform the market and grow despite fighting strong headwinds. We realize that every golf course is different. Our process is to overlay our general operations plan on a facility while allowing the on-site management team to be flexible in making the necessary changes to fit that property.
At American Golf we also understand that the best promotion in the market is counterproductive if the facility fundamentals do not meet market standards. We focus on and understand the balance of revenue development and common-sense cost containment. American Golf’s position as an industry leader has allowed us to develop and recruit some of the best people in the business. We seek teammates who bring expertise and innovation to the facilities we manage. Our rich history has allowed us to develop time-tested and proven practices in revenue management, marketing, memberships, agronomy, and risk management.